Maureen Curran Kleinman
Marketing and Communications
Ridgewood, NJ – August 17, 2009 – The Valley Hospital is making it easier for patients to purchase healthcare related items from the comfort of their own homes.
Valley recently unveiled The Valley Health Marketplace, an online store offering a wide range of products, including home medical equipment, post-surgical and rehabilitation products, fitness videos and accessories, and nutritional supplements. It also offers non-medical items, such as cooking and parenting books, baby products, videos, cosmetics and gifts.
“Healthcare retail is a new idea for hospitals,” said Rita Donato-Edwards, Valley's director of retail strategies. “Our new online store enables us to extend the continuum of care beyond the hospital walls.”
To encourage shoppers to try the new online shopping Valley is offering a first-time discount of 25%. And every order ships for only $4.95. Valley Health Marketplace also offers a free Healthy Rewards program. Healthy Rewards members accumulate points based on retail purchases and receive award certificates, special offers, merchandise discounts and special sale notifications.
Shoppers can browse health conditions for specific items related to the condition. Combining health information with products will help consumers when researching items. Many of the items in the online store are products that may be hard to find. With its comprehensive range of products, multiple stops for medical supplies on the way home from the hospital or during recovery are a thing of the past.
Some of the store’s most popular items so far are nutritional supplements, orthopedic rehabilitation equipment and nursery items. The online store also offers a gift registry for new babies and expectant moms.
“So many people enjoy the ease of shopping online,” Ms. Donato-Edwards said, "especially when they are convalescing and may find it difficult to get in and out of the car and go out shopping. The Valley Health Marketplace site makes it easy for them to take their time making their selections. We’ll ship it right to their house for one low shipping fee."
To shop for health, medical, fitness, baby needs and other products, visit www.valleyhealthmarketplace.com. Use the discount code VALLEY to get 25% off first-time orders.